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Monday, September 19 • 4:45pm - 5:30pm
Case Study: Collaborate with Patient Partners Early-on to Drive Strategic Success on the Market

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  • Showcase the benefits of working with patient advocates, and incorporating the patient voice into the development process
  • Discuss the obstacles in bringing in patient groups and the most effective ways to tackle this responsibly
  • Summarize the real-life case of the most successful drug in AstraZeneca’s history and the most impactful activities for success in the market


Geoff Birkett

Chief Commercial Officer, Ensysce Biosciences

Monday September 19, 2022 4:45pm - 5:30pm EDT