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Tuesday, September 20 • 1:45pm - 2:15pm
Presentation: Utilize Market Access as a Strategic Partner for Launch Success

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The top three most common reasons for missing launch expectations are limited market access, poor product differentiation, and insufficient understanding of the market needs. This session will review ways these missteps can be mitigated for a more successful product launch. 
  • Outline the ideal timeframe to integrate market access functions to integrate evidence planning 
  • Recognize the benefits of using competitive intelligence to more accurately assess the market and successfully differentiate the product 
  • Consider different risk levels and perspectives of different types of payers and stakeholders to develop a compelling value proposition and secure appropriate market access 

avatar for Chris Sloan

Chris Sloan

Director, Market Access Strategy, Blueprint Medicines
Chris is the Director of Market Access Strategy at Blueprint Medicines and has 10+ years’ experience in the consulting and life sciences industries. He specializes in the intersections of US market access, drug pricing, and policy reforms. His economic analyses of key policy proposals... Read More →

Tuesday September 20, 2022 1:45pm - 2:15pm EDT