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Tuesday, September 20 • 9:15am - 10:00am
Opening Panel: Effective Forecasting for New Products

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  • Expand on stage/phase specific forecasts and the benefits of regularly updating the forecast
  • Evaluate the different resources available for the forecast and the best ones to utilize at each stage to maintain accuracy
  • Understand the value of incorporating real-world evidence from health economics and outcomes research into the forecasting model


Simran Madan, Ph.D.

Director - Product and Portfolio Commercial Strategy, 2seventy bio

William Lumpkin

Head of New Product Strategy, Alexion Pharmaceuticals

Tuesday September 20, 2022 9:15am - 10:00am EDT