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Tuesday, September 20 • 11:00am - 11:45am
Panel: Lifecycle Management as a Vehicle for Sustained Revenue Growth and Margin Improvement

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  • Develop a lifecycle management strategy with input from R&D, branding, marketing, pricing, manufacturing, and market access to align values and goals 
  • Examine who is responsible for driving lifecycle management and review the timeline when lifecycle management is kicked off 
  • Compare LCM strategies such as new product indications, manufacturing improvements, geographic expansion, generics, and IP tactics to get the most value out of an asset 



Tuesday September 20, 2022 11:00am - 11:45am EDT