Back To Schedule
Tuesday, September 20 • 11:00am - 11:30am
Presentation: Lifecycle Management as a Vehicle for Sustained Revenue Growth and Margin Improvement

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

  • Develop a lifecycle management strategy with input from R&D, branding, marketing, pricing, manufacturing, and market access to align values and goals 
  • Examine who is responsible for driving lifecycle management and review the timeline when lifecycle management is kicked off 
  • Compare LCM strategies such as new product indications, manufacturing improvements, geographic expansion, generics, and IP tactics to get the most value out of an asset 

avatar for Cathy Garabedian

Cathy Garabedian

Senior Director, New Product Planning, Keros Therapeutics
avatar for Reka Shinkle

Reka Shinkle

VP, Global Strategy Marketing / Product Management – ID Commercial, Emergent BioSolutions

Tuesday September 20, 2022 11:00am - 11:30am EDT