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Tuesday, September 20 • 2:15pm - 3:00pm
Panel: Patient Support Services Critical to Long Term Success

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Patient support and patent access groups are becoming table stakes and have a significant impact on overall brand and patient experience as well as on market share. 
  • Remove barriers for patients and HCPs by establishing robust patient access support programs to increase engagement with stakeholders 
  • Support clinical and marketing objectives by forming a group of early adopters and driving greater awareness and education in the market 
  • Develop a complete picture of the patient journey and form a well-planned custom strategy based on the needs of the patient group to determine the most effective services 

avatar for Radha Pertaub

Radha Pertaub

Associate Director Market Access Strategy & Marketing, Alkermes, Inc.
Radha is currently an Associate Director of Market Access Strategy & Marketing at Alkermes, responsible for the Psychiatry Franchise Reimbursement Strategy including Co-pay Programs and Access Support Programs. In her current role, she led the pre-launch planning and strategic framework... Read More →
avatar for Ligia Del Bianco

Ligia Del Bianco

Senior Director, Head of External Communications & Patient Advocacy Corporate Affairs, Biogen
Ligia Del Bianco is a multicultural strategic corporate affairs and advocacy leader with nearly two decades of global & U.S. healthcare experience. At Biogen, Ligia is the Head of External Communications & Patient Advocacy, leading a global team responsible for internal and external-facing... Read More →
avatar for Kristie Cline, MBA

Kristie Cline, MBA

Director, Patient Advocacy, Marinus Pharmaceuticals
Kristie Cline is Director, Patient Advocacy at Marinus Pharmaceuticals leading the organization’s global patient advocacy efforts as they plan a path forward to provide new treatment options for the epilepsy community. She actively engages with global rare disease organizations... Read More →

Tuesday September 20, 2022 2:15pm - 3:00pm EDT