This conversational style session will serve as an opportunity for attendees to highlight their core responsibilities within product development teams at their company and benchmark their practices in accordance with other organizations and industry standards. During this session, participants will share and discuss the following:
Identify the key members of the product development and brand commercialization team, and what are their respective roles and responsibilities
- Describe whether NPP teams at your organization are structured by development phase, therapeutic area, or some other model
- Highlight in what phase/stage different disciplines and functional experts get involved across the new product planning process
- Identify additional areas where NPP can provide strategic value
