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Monday, September 19

7:45am EDT

Networking Breakfast and Registration
Monday September 19, 2022 7:45am - 8:45am EDT

8:45am EDT

Chairperson’s Opening Remarks

Geoff Birkett

Chief Commercial Officer, Ensysce Biosciences

Monday September 19, 2022 8:45am - 9:00am EDT

9:00am EDT

Keynote Panel: Evolution of Portfolio Optimization and Management
As companies look to consolidate pipelines, what are the pros and cons of doing one over another and how to evaluate which projects to prioritize and which projects to remove from the portfolio.
  • Showcase how the role of portfolio management has transformed due to rising costs, intentionally consolidating pipelines, and reimbursement hurdles and is more focused on a balanced approach
  • Discover how companies assess the value and risk of each asset and choose new projects for both short-term cash flow and long-term development
  • Explain how to determine the risk associated with the reimbursement landscape and what level of risk evaluation is critical for prioritization decisions

avatar for Aziz Mottiwala

Aziz Mottiwala

Chief Commercial Officer, Tarsus Pharmaceuticals, Inc.
Aziz has over 20 years of biopharmaceutical industry leadership experience in several therapeutic areas, including over 10 years in the eye care space. Prior to joining Tarsus, Aziz was Chief Commercial Officer at Opiant Pharmaceuticals, overseeing all aspects of commercial strategy... Read More →

Monday September 19, 2022 9:00am - 9:30am EDT

9:30am EDT

Partner Presentation
Presented by Syneos Health

Monday September 19, 2022 9:30am - 10:00am EDT

10:00am EDT

Interactive Ice Breaker
This conversational style session will serve as an opportunity for attendees to highlight their core responsibilities within product development teams at their company and benchmark their practices in accordance with other organizations and industry standards. During this session, participants will share and discuss the following:
Identify the key members of the product development and brand commercialization team, and what are their respective roles and responsibilities
  1. Describe whether NPP teams at your organization are structured by development phase, therapeutic area, or some other model
  2. Highlight in what phase/stage different disciplines and functional experts get involved across the new product planning process
  3. Identify additional areas where NPP can provide strategic value

Monday September 19, 2022 10:00am - 10:30am EDT

10:30am EDT

Networking Break
Monday September 19, 2022 10:30am - 11:00am EDT

11:00am EDT

Panel: Target Product Profile (TPP) Best Practices and Common Missteps
  • Review the purpose of a TPP, who owns this document, and how often it should be edited and re-evaluated
  • Determine the level of scrutiny and information you need at different stages of product development for the TPP
  • Share best practices learned while utilizing the TPP


Rosa Yoon

New Products Lead, Takeda
avatar for Rebecca Derwin

Rebecca Derwin

Senior Director, Global Product Planning, REGENXBIO Inc.
Becca Derwin is Senior Director of Global Product Planning and Portfolio Analytics at REGENXBIO, a clinical-stage gene therapy company, where she leads commercial planning for the company’s CNS and Neuromuscular gene therapy programs. Becca joined the company in 2018 from EMD Serono... Read More →

Monday September 19, 2022 11:00am - 11:45am EDT

11:45am EDT

Partner Presentation
Monday September 19, 2022 11:45am - 12:30pm EDT

12:30pm EDT

Networking Lunch
Monday September 19, 2022 12:30pm - 1:30pm EDT

1:30pm EDT

Panel: Implement a Values-Focused Thought Process to Improve the Quality of Early Portfolio Decisions
  • Breakdown the challenge of balancing the company mission and values with the corporate business needs
  • Consider the organization’s growth strategy and long-term plan when evaluating pipeline assets and the tradeoff decisions that must be made
  • Elaborate how the pressures from leadership to be purpose-driven and mission-focused affect drug development

Monday September 19, 2022 1:30pm - 2:15pm EDT

2:15pm EDT

Panel: Perfect the Handoff from Clinical to Commercial
  • Identify the best ways to strengthen collaboration between the different internal teams as the asset is handed off to the commercial, marketing and branding group
  • Describe how improved cooperation can impact strategic product development

Monday September 19, 2022 2:15pm - 3:00pm EDT

3:00pm EDT

Case Study

Monday September 19, 2022 3:00pm - 3:30pm EDT

3:30pm EDT

Networking Break
Monday September 19, 2022 3:30pm - 4:00pm EDT

4:00pm EDT

Panel: Utilize Market Access as a Strategic Partner for Launch Success
The top three most common reasons for missing launch expectations are limited market access, poor product differentiation, and insufficient understanding of the market needs. This session will review ways these missteps can be mitigated for a more successful product launch. 
  • Outline the ideal timeframe to integrate market access functions to integrate evidence planning 
  • Recognize the benefits of using competitive intelligence to more accurately assess the market and successfully differentiate the product 
  • Consider different risk levels and perspectives of different types of payers and stakeholders to develop a compelling value proposition and secure appropriate market access 

Monday September 19, 2022 4:00pm - 4:45pm EDT

4:45pm EDT

Case Study: Collaborate with Patient Partners Early-on to Drive Strategic Success on the Market
  • Showcase the benefits of working with patient advocates, and incorporating the patient voice into the development process
  • Discuss the obstacles in bringing in patient groups and the most effective ways to tackle this responsibly
  • Summarize the real-life case of the most successful drug in AstraZeneca’s history and the most impactful activities for success in the market


Geoff Birkett

Chief Commercial Officer, Ensysce Biosciences

Monday September 19, 2022 4:45pm - 5:30pm EDT

5:30pm EDT

Networking Reception
Fierce 15 Awards and Reception

Monday September 19, 2022 5:30pm - 6:30pm EDT
Tuesday, September 20

8:00am EDT

Networking Breakfast
Tuesday September 20, 2022 8:00am - 9:00am EDT

9:00am EDT

Chairperson’s Opening Remarks

Geoff Birkett

Chief Commercial Officer, Ensysce Biosciences

Tuesday September 20, 2022 9:00am - 9:15am EDT

9:15am EDT

Opening Panel: Effective Forecasting for New Products
  • Expand on stage/phase specific forecasts and the benefits of regularly updating the forecast
  • Evaluate the different resources available for the forecast and the best ones to utilize at each stage to maintain accuracy
  • Understand the value of incorporating real-world evidence from health economics and outcomes research into the forecasting model


Simran Madan, Ph.D.

Director - Product and Portfolio Commercial Strategy, 2seventy bio

William Lumpkin

Head of New Product Strategy, Alexion Pharmaceuticals

Tuesday September 20, 2022 9:15am - 10:00am EDT

10:00am EDT

Partner Presentation

Tuesday September 20, 2022 10:00am - 10:30am EDT

10:30am EDT

Networking Break
Tuesday September 20, 2022 10:30am - 11:00am EDT

11:00am EDT

Panel: Lifecycle Management as a Vehicle for Sustained Revenue Growth and Margin Improvement
  • Develop a lifecycle management strategy with input from R&D, branding, marketing, pricing, manufacturing, and market access to align values and goals 
  • Examine who is responsible for driving lifecycle management and review the timeline when lifecycle management is kicked off 
  • Compare LCM strategies such as new product indications, manufacturing improvements, geographic expansion, generics, and IP tactics to get the most value out of an asset 

Tuesday September 20, 2022 11:00am - 11:45am EDT

11:45am EDT

Case Study
Tuesday September 20, 2022 11:45am - 12:15pm EDT

12:15pm EDT

Networking Lunch
Tuesday September 20, 2022 12:15pm - 1:15pm EDT

1:15pm EDT

Panel: Career Development in New Product Planning
This session will cover the career pathway into and out of New Product Planning and address the key skill sets needed for this role to be successful. 

avatar for Charles Pak

Charles Pak

Executive Director, New Product Planning, Alkermes
avatar for Tony Russell

Tony Russell

Senior Director, New Product Planning, Arena Pharmaceuticals

Tuesday September 20, 2022 1:15pm - 2:00pm EDT

2:00pm EDT

Presentation: Patient Support Services Critical to Long Term Success
Patient support and patent access groups are becoming table stakes and have a significant impact on overall brand and patient experience as well as on market share. 
  • Remove barriers for patients and HCPs by establishing robust patient access support programs to increase engagement with stakeholders 
  • Support clinical and marketing objectives by forming a group of early adopters and driving greater awareness and education in the market 
  • Develop a complete picture of the patient journey and form a well-planned custom strategy based on the needs of the patient group to determine the most effective services 

Tuesday September 20, 2022 2:00pm - 2:30pm EDT

2:30pm EDT

Panel: Maximize the Chance of Success Post Launch
  • Understand the drivers behind cost-effective launches that deliver better returns on investment 
  • Develop KPIs and diagnostics that reflect what needs to be true to have launch success and ways to accurately measure them 
  • Reflect on the impact getting a priority review designation by the FDA has on the timeline to market and the launch success 
  • Discuss methods to partner more effectively with marketing and create deliverables that can be used for the launch 

Tuesday September 20, 2022 2:30pm - 3:15pm EDT